Leadership – Purpose First

Explain WHY before the WHAT

Being defined by what we do limits understanding and communication opportunities.  We remove this constraint by focusing on WHY we do things before we explain WHAT we do.  Below is an example of how Resicom has adopted this non-limiting behavior in our company.

Example:  Our Elevator Pitch
We believe in the bold pursuit of what normal could be. We accomplish this by leveraging communication, accountability, and structure to create smarter options. One of the things we do is protect brands through facility maintenance and repair.

1. Why:       We believe in the bold pursuit of what normal could be.
2. How:       We accomplish this by leveraging communication, accountability, and structure, to create smarter options.
3. What:    One of the things we do is protect brands through facility maintenance and repair.

Consider how your approach to communication, structure, and accountability may limit your understanding by focusing on the WHAT more than the WHY.  Reworking this approach creates an opportunity for your coworkers, customers, and community to understand you better.