What do Chasing Storms and Brand Consistency Have in Common?

At the Winter Educational Event at the Museum of Science and Industry, held February 9th, 2011, from 3 to 8:30pm guests will discover a link between science, technology and business brand consultancy.

A panel of Chicago business leaders will lead the discussion.  Following is an Omnimax movie presentation/ keynote address from The Discovery Channel’s Reed Timmer, host of the network’s “Storm Chasers”, extreme meteorologist and professional storm chaser.  Guests can continue the dialogue during a cocktail/ dinner reception.

John Fairclough, Resicom CEO, has been invited to join the panel to discuss the use of technology in brand consultancy, specifically the role of social media.

Being attuned to the latest technology is what allows both storm trackers and business leaders to gain a competitive edge.   Meteorologists depend on the latest weather information systems, while businesses such as The Resicom Group focus on using leading technological advances and information systems to innovate within their respective industries.

The Resicom Group is comprised of a several companies including commercial facility maintenance, distribution operation and executive leadership and corporate training.  The common thread that links seemingly diverse organizations is that each company operates towards the bold pursuit of what normal could be.

Resicom’s use of Technology:

http://www.resicomonline.com/blog/2010/08/20/keeping-up-with-technology/

Event Details at the Museum of Science and Industry:

http://illinois.edu/calendar/detail/2102?key=2011012620110126164682&skinId=1449