Revenue Strategies

Value of a Dollar

Consider this truth: Not all dollars are created equally.

Some revenue gets us closer to our goals than others – it all depends on the desired outcomes.

A leader’s goals include (1) protecting the company and (2) nurturing it to grow.

In order to protect our company, some of our desired outcomes include attracting:

• Multiple revenue streams
• Diversified markets
• Various business types
• Clients contributing to no more than X% of our total income
• Opportunities that move us closer to our strategic goals – such as geographic expansion, expertise growth, and resource efficiency

Evaluate your revenue opportunities through this lens to see which of your dollars are better than others.