Light “Bright”
How do you improve car dealership service areas that are traditionally dingy,
dark and dull?
A dealership decided that their service area misrepresented the overall brand image. Car fumes, dirt and open bay doors exposing the area to the elements left the service area looking dull and dingy. The area was a stark contradiction to the bright, well-appointed showroom. Options were needed to improve the overall appearance. Resicom presented solutions as to how to best execute a project within the confines of these conditions while achieving the desired look.
Scope of Work
- Discuss client’s brand and create detailed options for brightening the walls, ceiling and floor. Review client’s decision with project management.
- Prep and clean areas to be painted, while protecting surfaces and equipment not included in scope.
- Paint ceiling with high-sheen finish dryfall paint products so that light is reflected down into service area.
- Paint walls with high-gloss industrial enamel to protect surfaces while reflecting light.
- Apply high-shine floor epoxy.
- Walls from floor level to mid-height tend to get dirtier because of proximity to car exhaust and high-tendency bumps and scuffs.
- A painting plan was developed with a graduated 3 color scheme. Applying darker colors at the bottom minimize notice of accumulating dirt or grime.
- Work needs to be completed during times mechanics are not working to avoid impacting repair revenues.
- Project execution is scheduled for overnights and weekends so that the area is ready for Monday morning business.
Certain conditions will always be present in a dealership service area (grease, exhaust, dirt and dust) despite best efforts to maintain clean surroundings. The use of high-gloss, high-shine products enabled light to reflect throughout the room, creating a brighter overall appearance. The use of a carefully selected 3-tone color palette detracted from slight imperfections near the bottom of the walls caused by grease smudges or bumps.